1. Read the information on the card carefully (genre of article, subject, partner, photographer, additional details about the article, etc.). If you have any questions, bundle them and call Herlinde!
2. Check with Herlinde to determine who would be a good fit as the subject and photographer (if not already specified), and reach out to them via email, phone, or Instagram.
3. Schedule a meeting with the subject and photographer (in person). You can find their contact details by clicking on their names.
4. Brief the partner about the date, location, and duration. 
5. Brief the subject: Send the questions (if applicable), the appointment details, and your contact number.
6. Brief the photographer: Send the photographer handbook (make sure to read it thoroughly and include it with every assignment—even regular photographers can forget something!), the appointment date, your contact number, and the deadline for submitting images. Ensure you receive the images on time and let Herlinde know if your photographer is developing at MORI! Tip: Set your deadline a few days earlier than your final submission date.
7. Write the article following the structure for each genre, and make sure it adheres to our basic text guidelines (available in the tabs below).
8. Edit the article carefully to ensure it’s error-free.
9. Create a folder containing the article text and a subfolder with the images and behind-the-scenes material. Name the folder as follows: GENRE ARTICLE_NAME OF SUBJECT-NAME OF PARTNER. For the images, create a subfolder with the same title and add “(c)NAME PHOTOGRAPHER” at the end.
10. Send the folder link to the partner and subject, providing them with view-only access (no downloads!). Ask them to review and send their final feedback. Don’t forget to: 

• Set a deadline for their feedback.
• Inform them about the publication date.
• Invite them to collaborate on social media posts.
• Remind them that images and text are only to be published on our channels, not those of the subject or partner. Any other use requires permission from Different Class and the photographer/writer. Re-sharing the social media post is encouraged!
• Send partner guidelines for content use every time you share the folder with them.

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Once everyone has approved, notify Herlinde that everything is ready!

• questions DC in bold
• album, book, film, exhibition titles in italics
• song titles in 'single quotes'
• laughter should all be like [laughs]
• 'single-quote marks ("doubles inside single ones")'
• UK/international English conventions: honour, not honor; organise, not organize etc.
• single spaces throughout
• no capital after a colon
• no serial/Oxford commas: so, no comma before ‘and’ or ‘or’ in lists except where absolutely necessary for sense date/Month: for ex. 01.06.202
• full stops in times (not colons); always 4 figures: 19.00
• no space after euro sign; prices take a full stop: €14.50
• no capitals needed for musical genres
• numbers: write out one to ten; figures for 11 and up (exceptions: when starting a sentence always write out; use figures for units of measurement)
• no full stops after intros or streamers/quotes

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oxforddictionaries.com

britannica.com

‍guardian.co.uk/styleguide

• NEW MASTER ARTICLE

Our new Master Series takes viewers on a tour of an exhibition featuring an emerging artist at one of our partner museums. The goal is to explore the exhibition through the artist's perspective, discussing their artwork in relation to the broader theme of the show.

While the primary focus is on the exhibition itself, a few questions delve into the artist’s creative process and background. Most of the conversation, however, connects directly to the exhibition’s narrative and themes. With this series, we aim to make museums and exhibitions more accessible, encouraging our Different Class members to engage with and visit these cultural spaces.

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Examples:

https://www.differentclass.be/editorials/the-modern-pilgrimage-of-a-contemporary-artist-di8uv 

https://www.differentclass.be/editorials/drawing-to-navigate-the-world-nza3h

https://www.differentclass.be/editorials/the-great-narratives-of-the-human-condition-t9xig 

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• FEAT. ARTIST ARTICLE 

This series highlights an artist connected to a specific event on our agenda. The interview and photo shoot takes place in the artist's home, studio, or workspace, offering a behind-the-scenes glimpse into their daily routines.

The primary focus is on the artist and their work, with one or two questions touching on the event they’re participating in.

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Examples:

https://www.differentclass.be/editorials/celebrating-the-power-of-anger-xf59s 

https://www.differentclass.be/editorials/the-bliss-of-working-with-friends-oc9ay 

https://www.differentclass.be/editorials/in-the-midst-of-it-all-kkd4m 

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• KASK ALUMNI ARTICLE

In this series, we’ve partnered with KASK & Conservatorium to showcase portraits of inspiring alumni. Each episode highlights an artist who has graduated from the school. The interview and photoshoot take place in the artist’s home, studio, or workspace, providing an exclusive behind-the-scenes look at their daily routines.

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Examples:

https://www.differentclass.be/editorials/the-future-and-the-past-et0br 

https://www.differentclass.be/editorials/how-miniature-buildings-give-an-overview-zatgg

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• ENCOUNTERS

In this series, we bring together an established artist featured in one of our partner events and an artist previously showcased on our website. Rather than a traditional double interview, Encounters is centered around a conversation between two artists whose work overlaps, with a focus on their interaction and shared experience and the event that is taking place.

As the writer, you’ll prepare questions based on both artists’ work and the event or performance they’re involved in. You’ll guide the conversation, but feel free to jump in where it feels natural. Keep the dialogue flowing and ensure the focus remains on the main theme. The interview and photoshoot will take place at the event venue.

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Examples:

https://www.differentclass.be/editorials/finding-where-we-belong-uyk9o

https://www.differentclass.be/editorials/a-transformation-is-going-to-happen-ookeu 

1. title
2. snippet (appears on the front page and refers to the subject, place and content)
3. introduction of the article (what event is the article linked to? what kind of music, who are the musicians,...)
4. body interview
5. 3 quotes 
6. Length : intro 60 words + body 750 words (both online as in the magazine)

The content can be shared across all our channels—magazines, social media, website—and also on the creator's own channels. If the subject or partner wishes to publish your photos on their channels directly, they can contact kasper-jan@differentclass.be directly.

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We kindly ask that any publication on the creator’s channels be made only after we've shared it on our website and socials. We can’t stress this enough! :)

€ 300 (excl. VAT) per article for freelancers

€ 220 invoice amount (excl. VAT) per article for students

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‍invoice details

Different Class BV

Dendermondsesteenweg 80A

9000 Gent

BELGIUM

VAT: BE 1010.981.213

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​you can send your invoice or questions to herlinde@differentclass.be AND invoices@differentclass.be

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We don’t cover travel expenses.