different class

Handout Editorial Video

Solid visuals are one of the major pillars of Different Class. We put a lot of value in the quality and originality of the videos and, using a more autonomous approach, aim to tell a story through every video.

Below is an overview of all upcoming videos for Different Class. Do you see an assignment you like? Please check the deadline date before you contact Herlinde! Does it fit in your schedule? Great, you can reach me at herlinde@differentclass.be! <3

expectations

We expect our videographers to be able to shoot and edit the footage on their own. Check that you have the right equipment and let us know before you start if you have any problems or questions!
Always check the location in advance before heading out to shoot. Some museum spaces or theatres can be quite dark — in those cases, consider working outside as well, or look for areas with more natural light. Dark images rarely translate well. Aim for variation in light and atmosphere so the video remains dynamic, readable and visually strong across platforms.
Shoot with the camera you're used to!
It's OK to ask for feedback or reference photos; that's what we like to do.

work social first

The first 3–5 seconds of a video are crucial. We always like to start with the strongest opening—a short quote or an introduction—paired with a well-lit, frontal shot of the subject. Dark openings don’t perform well on social media. We prefer bright, white visuals and want to see the faces of the subjects (no shots of people’s backs). If the museum is too dark, start filming outside.

While the artist is the main focus, the video should still tell a story through a variety of shots. For example, in a New Master video filmed in a museum exhibition, include footage of the artworks, the scenography, or the building itself. It’s also effective to incorporate visual elements that reference the partner—like a logo, poster, or the exterior of the building—so viewers can immediately recognize the location.

style

Composition: make sure you film in portrait (9:16) composition as we're ONLY using the videos on Instagram and TikTok.
Length: between 75 and 89 sec (1m29)!
Sound: never mix in original music, as Meta doesn't allow sponsoring a post with music. Instead, you can use background or recorded audio from the filming and from the interview.
Subtitles: Use Arial regular in size 48 and place them +/- at 1/3 of the mobile screen (for those who work with Première Pro: at -360)

Introduction text + thumbnail: Use Graphic bold, size can depend on what fits the image. We prefer a clear or frontal-looking headshot. Text should be placed in the middle and is always: different class (low caps!) & (name partner) present: (name)

Good examples for intro texts + thumbnails

Colour: Always use the colour of the category we use on the website

in the name of the interviewee at the beginning
in the logo of different class at the end

Colours DC:

Music = Strong Cyan: #1cacc4

Expo = Moderate Lime Green: #39b54a

Party = Vivid Orange: #ff4e16

Performance = Vivid Pink: #ff178b

Film = Vivid Yellow: #ffde1d

Text at the end: at the end, you mention the info about the event and add the logo of the partner and the logo of different class.

Logo DC

Logo's partners

Font DC

audio & questions

We make sure that audio and video are recorded separately. So we never film our subject while doing the interview. We paste the audio under moving images, for example someone walking on stage or working on a piano or even just playing. Feel free to give input here! Always conduct interviews in the native language. We always add subtitles in the final stages. You just send us the audio you want to use in the video and we'll translate!

The video does not necessarily have to have a voice-over completely, it may contain other audio (for ex. from the artist) or background environment audio. We avoid working with stock audio but that usually makes it a bit artificial… most people listen without audio on social too…

Our questions will be limited; it comes down to a short presentation of the DC artist and, in the case of a New Master video, an introduction to the museum and the exhibition shown. We always aim to find a connection with the work of the Different Class artists. The videos are made to make people curious to go to the exhibitions themselves, so we try to work from a positive angle.

Important!

Always let people start with your question incorporated into the answer. For ex., question: 'Who are you?' answer: 'I am Orson Claeys' and not just 'Orson Claeys', so if you cut the question out, you still have the context.
You can let them tell you a lot, but if you notice they continue to stutter too much, it is best to ask and record the question again. In most cases, they can give a shorter answer because they no longer have to think about what to say.
A little freewheeling usually produces good quotes, because that's what we're looking for... short sentences and snippets!

what you deliver

In the first round, we need:

the audio or subtitles selection of your video. Upon receiving it, we send you the revised subtitles as soon as possible.
a first draft of the video in mp4
a 19:9 social thumbnail with a headshot of the subject + the title info. the info should be centred in the middle square of this thumbnail

After receiving this, we send you our feedback and the feedback of the partner and the interviewee + the logos if needed.

Second round:

You send us the final video with subtitles and without subtitles (for TikTok) in mp4.
You send us a correct 19:9 social thumbnail

use & sharing

By sending your files and accepting our payments, you permit us to use your video on all Different Class channels; magazines, socials, website, ... + on your own channels. Partners, makers and subjects are always invited as collaborators to our post.

We would appreciate it if the publication on your own channels happens after we have published them on our socials. :-)

payment details

We only work with student contracts (through Projectpro Services) or invoices from 01.07.2024 onwards.

€ 220 per shoot for students

€ 400 per shoot for freelancers (excl. VAT)

Prizes are gross amounts and VAT-exclusive

‍invoice details

Different Class BV

Dendermondsesteenweg 80A

9000 Gent

BELGIUM

VAT: BE 1010.981.213

For questions, you can contact Sander at invoices@differentclass.be

When working with a student contract we need ALL of these from you:

a recent attestation from Student at Work noting that you can work as a student
details: full name, email address, postal address, phone nr, nationality, ID nr (rijksregister nr), date of birth, place of birth, marital status, IBAN nr.
payments happen once per month and only after signing your contract. Make sure you don't forget that!

We don’t cover travel expenses.

need some inspiration?

Head over to our Instagram Reels!