• We expect our content creators to be able to film the images and record the audio alone. Check that you have the right equipment for recording audio (super important!) and let us know before you start if you have any problems or questions! 
• Make sure you film in portrait (9:16) composition as we're ONLY using the videos on Instagram and TikTok.
• After you send us the material, we will send a first draft to you and the partner to review. With your feedback, we will make the final version.
• When you attend an event, we’d love you to share your personal experience with our audience. Keep it natural and intuitive, as if you’re talking to a friend right after it happened. No performance needed, just your honest perspective.

1. INTRO

SHOTS

• Selfie mode
• Your face is centred in the frame
• Preferably in front of a neutral or white background
• A few different angles if you like (but keep it simple and natural)

IN CAMERA AUDIO

• Setting the person: who are you? What do you do?
• Setting the place: where are you?

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2. GETTING READY AT HOME

SHOTS

• Getting dressed or showing your outfit
• Doing your make-up
• Preparing or eating something
• Putting on your coat
• Opening and closing the front door
• Small, intimate details of leaving the house

VOICE-OVER

• Setting the occasion: What’s the plan for tonight? Mention that you’re making a video for a partner (for example: 'Because of my Different Class membership, I’m able to attend the event  for free!' Or 'I'm checking out this movie with my Cineville pass' or 'I got invited to check out the premiere of this film')

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3. ON THE WAY TO THE CINEMA

SHOTS

• Short clips of you walking, cycling, or commuting
• Different angles
• Quick shots that can be edited rhythmically

VOICE-OVER

• Make it personal: tell us how you feel, tell us about funny things that happened the same day,...

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4. EXTERIOR OF THE CINEMA/VENUE

SHOTS

• The building from the outside and make sure the logo or some recognisable element is in this frame.
• The ticket booth
• Posters
• Signage
• Entrance details
• Feel free to film many short shots for dynamic editing

VOICE-OVER

• Share something personal here. For example, if you see a poster of Marty Supreme, you could say: 'I still want to see this one — it actually looks really interesting.' You can also mention other films on your watchlist.

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5. INSIDE THE CINEMA/VENUE

SHOTS

• Interior atmosphere
• Posters
• Staircase
• Funny or remarkable details in the space like the bathroom, the seats, the bartender,...

VOICE-OVER

• If applicable, explain the concept of the membership or pass in short. For example: 'Normally, I would overthink which film to choose. Before I had Cinéville, I either didn’t go that often because it felt expensive… or I postponed it because I couldn’t decide. Now it feels completely different. I just pick something that interests me and I go.'

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6. IN THE SCREENING ROOM

SHOTS

• Sitting in the cinema seats
• The screen before the film starts
• The atmosphere in the room

VOICE-OVER

•  Small human details that make the video playful and relatable. For example, 'The film is about to start!' You can add something light or funny here, for example: 'The man next to us is already snoring…'

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7. ON THE WAY HOME/ON THE WAY TO A BAR AFTERWARDS

SHOTS

• Walking through the city
• Street atmosphere
• Inside the café
• Walking or cycling home
• Saying goodbye to friends
• Night atmosphere

VOICE-OVER

• You share your thoughts about the film. Keep it spontaneous and honest.

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8. AT HOME

SHOTS

• Selfie mode
• Your face is centred in the frame
• Preferably in front of a neutral or white background
• A few different angles if you like (but keep it simple and natural)

IN CAMERA AUDIO

• Closing moment: 'We’re tired and going to sleep… but honestly, I feel like going to the cinema every night. Bye!'

• All the raw files (video & audio) 
• If you want to, you can make an edit of your own, but always send us the files separately as well!

By sending your files and accepting our compensation, you permit us to use your video on all Different Class channels; magazines, socials, website, ... + on your own channels. Partners, makers and subjects are always invited as collaborators to our post.

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We would appreciate it if the publication on your own channels happens after we have published them on our socials. :-)

As compensation, we offer:

• a yearlong Different Class membership
• a 6-month Cineville pass (in the case of a collaboration with Cineville)

Head over to our Different Class TikTok account or the UiTX account!