different class

Handout Videographer

Solid visuals are one of the major pillars of Different Class. We put a lot of value in the quality and originality of the videos and, using a more autonomous approach, aim to tell a story through every video.

Below is an overview of all upcoming videos for Different Class. Do you see an assignment you like? Please check the deadline date before you contact Herlinde! Does it fit in your schedule? Great, you can reach me at herlinde@differentclass.be! <3

expectations

We expect our videographers to be able to film the images and record the audio of the prepared questions alone. Check if you have the right equipment for recording audio (super important!) and let us know if you have a problem or question regarding this!

work social first

The first 3 seconds are the most important. Therefore we ALWAYS like to start with the best 3-5 seconds of audio (a short quote) combined with a frontal shot of the subject in your video which is not dark. A video with a dark start doesn't perform on social media. We like white, bright images and we like to see the faces of the subjects in our videos (no backs of the people, start outside if a museum is too dark)

While the artist is, of course, the main focus of the video, make sure to make a story by including different shots too. For example, when you are working on a New Master video, which is always shot in a certain exhibition of a museum, you can include shots of the artworks and the scenography or building.

style

Make sure you film in portrait (9:16) composition as we're ONLY using the videos on Instagram and TikTok.
Length: between 75 and 89 sec (1m29)!
Sound: never mix in original music as Meta doesn't allow sponsoring a post with music. Instead, you can use background or recorded audio from the filming and interview audio.
Height of the subtitles: +/- at 1/3 of the mobile screen (for those who work with Première Pro: at -360)

Introduction text: different class & (name partner) present (name person in the video) in low caps (except for the first letters in names and name of the partner).
Always use the colour of the category we use on the website

in the name of the interviewee at the beginning
in the logo of different class at the end

Colours DC:

Music = Strong Cyan: #1cacc4

Expo = Moderate Lime Green: #39b54a

Party = Vivid Orange: #ff4e16

Performance = Vivid Pink: #ff178b

Film = Vivid Yellow: #ffde1d

At the end you mention the info about the end and add the logo of the partner and the logo of different class.

Logo DC

Logo's partners

Font DC

audio & questions

We make sure that audio and video are recorded separately. So we never film our subject while doing the interview. We paste the audio under moving images, for example someone walking on stage or working on a piano or even just playing. Feel free to give input here! Always conduct interviews in the native language. We always add subtitles in the final stages. You just send us the audio you want to use in the video and we'll translate!

The video does not necessarily have to have a voice-over completely, it may contain other audio (for ex. from the artist) or background environment audio. We avoid working with stock audio but that usually makes it a bit artificial… most people listen without audio on social too…

Our questions will be limited; it comes down to a short presentation of the DC artist and, in the case of a New Master video, an introduction to the museum and the exhibition shown. We always aim to find a connection with the work of the Different Class artists. The videos are made to make people curious to go to the exhibitions themselves, so we try to work from a positive angle.

Important!

Always let people start with your question incorporated into the answer. For ex., question: 'Who are you?' answer: 'I am Orson Claeys' and not just 'Orson Claeys', so if you cut the question out, you still have the context.
You can let them tell you a lot, but if you notice they continue to stutter too much, it is best to ask and record the question again. In most cases, they can give a shorter answer because they no longer have to think about what to say.
A little freewheeling usually produces good quotes, because that's what we're looking for... short sentences and snippets!

what you deliver

In the first round, we need:

the audio selection of your video. upon receiving it, we send you the subtitles as soon as possible.
a first draft of the video
a 19:9 thumbnail with a headshot of the subject + the title info. the info should be centred in the middle square of this thumbnail

After receiving this, we send you our feedback + the logos if needed.

Second round:

You send us the final video with subtitles and without subtitles (for TikTok)
You send us a correct social thumbnail: text = 'different class & (name partner) present: (name subject)' + placed in the middle of the thumbnail and NOT in front of your subject's eyes. We prefer a clear or frontal-looking headshot of your image for the thumbnail. Feel free to send us multiple options if you are not sure.
Good examples for thumbnails

use & shares

By sending your files and accepting our payments, you permit us to use your video on all Different Class channels; magazines, socials, website, ... + on your own channels. Partners, makers and subjects are always invited as collaborators to our post.

We would appreciate it if the publication on your own channels happens after we have published them on our socials. :-)

payment details

We only work with student contracts (through Projectpro Services) or invoices from 01.07.2024 onwards.

€ 200 per shoot for students

€ 400 per shoot for freelancers (excl. VAT)

prizes are VAT exclusive

‍invoice details

Different Class BV

Dendermondsesteenweg 80A

9000 Gent

BELGIUM

VAT: BE 1010.981.213

For questions, you can contact Sander at invoices@differentclass.be

When working with a student contract we need ALL of these from you:

a recent attestation from Student at Work noting that you can work as a student
details: full name, email address, postal address, phone nr, nationality, ID nr (rijksregister nr), date of birth, place of birth, marital status, IBAN nr.
payments happen once per month and only after signing your contract. Make sure you don't forget that!

We don’t cover travel expenses.

need some inspiration?

Head over to our Instagram Reels!